Public Relations: More Than Advertising

Public Relations: More Than Advertising

If you’re from a large family, you probably learned how to grab attention, get noticed and get heard. For most, getting the limelight to focus on you, your product or service and your company is not something you mastered early in life. Most business owners have neither the time nor the talent to pursue their own publicity. It makes sense, then, to hire a public relations firm to handle this for you.
Getting publicity, in essence, is getting attention. Public relations firms have lists of media contacts that they can call upon. PR people understand that reporters need stories. Providing reporters with the right story angle actually is giving them a gift. The best public relations professionals provide reporters with news and information on a regular basis.
Dedicate a percentage of your company’s operating budget to marketing as well as advertising. Advertising may help your company establish its presence, but publicity is what will put it into the forefront. More than advertising, publicity has the power of a third party endorsement because it builds credibility around your company’s name. A favorable article in a newspaper, magazine, or on-line publication or website has the power to establish you as the expert, your company as the best in its category, and the product and service you provide as tops. It’s the one that the media, and ultimately customers, will remember and consult.

The bottom line: Marketing is MUCH more than advertising. It is planning, budgeting, branding, dealing with the media, websites, word of mouth, developing partnerships – AND advertising. Consider hiring a public relations and marketing firm to assist you in reaching your goals. The investment that you make likely will garner a greater return than anything that you can accomplish on your own, in less time.

Yates & Associates provides a full range of cost-effective branding and marketing communication services that produce results. Let Yates & Associates help you grow your business.

For more information, contact Dorothy Kamm, Executive Vice President, Yates & Associates, (772) 225-1292, or at Dorothy@Yatespro.com to chart your course to success in 2008!


http://www.yatespro.com