To Market, To Market

Whether you are a professional or a business owner, what is your approach to marketing? If you answered advertising, you are missing two-thirds of the concept.

Many people confuse advertising with marketing, and marketing with public relations. In reality, all three – marketing, public relations and advertising – are the three legs needed to create the tripod which will serve as your company’s base. From this base you can use all three branches to build and broaden your sphere of influence and ultimately, increase your revenues.

A tripod is the strongest and sturdiest of forms. What happens when one leg of the tripod is removed, missing or shortened? The tripod topples over.

Although many businesses believe that they can handle their own marketing, they often fail to ask a crucial question: What activity causes the greatest loss of valuable time? For a large number, both small and large companies, the answer is doing everything in house.

I often remind people that just because you can do everything, doesn’t mean that you can do everything. While I may be able to wallpaper a room, I know that a paper hanger who does this full-time can accomplish this project more quickly than I. Then, too, there are other activities to which I would rather devote my attention. If you dilute your time, talents and expertise to accomplish tasks that would best be delegated, you likely will find yourself running in place rather than expanding your business.

Yates & Associates is comprised of award-winning writers, designers and newscasters. Our intellectual capital includes a staff that has more than 30 years of experience in Media, Public Relations and Special Events. As a full-service Public Relations, Marketing and Advertising company, we develop tailored marketing trips that help businesses increase their revenues. Let us help you develop and carry out a unique Marketing Plan that will provide direction as you strive to achieve your business goals and grow your bottom line.

Read about our clients’ success stories and their testimonials on www.YatesPro.com.

The bottom line: Consider hiring a public relations and marketing firm to assist you in reaching your goals. The investment that you make likely will garner a greater return than anything that you can accomplish on your own, in less time.

Yates & Associates provides a full range of cost-effective branding and marketing communication services that produce results. Let Yates & Associates help you grow your business.

For more information, contact Dorothy Kamm, Executive Vice President, Yates & Associates, (772) 225-1292, or at Dorothy@Yatespro.com to chart your course to success in 2008!