Wow…what a difference a year makes.

Wow…what a difference a year makes. It seems like only yesterday that Yates & Associates was helping Physicians Immediate Care launch their newest office location in western Port St. Lucie. It was a major milestone for the emergency walk in clinic.

In the last year, Yates has also helped maintain and grow the visibility of Physicians Immediate Care in Port St. Lucie. One of the more innovative ways was to create a direct mail campaign. In one particular campaign, more than 80,000 postcards were sent to Treasure Coast residents and a new star was discovered.

Shane Kenna, the Port St. Lucie youth who has been featured in the massive direct mail campaign to residents throughout the Treasure Coast, will put in a special guest appearance on Saturday, January 19 to mark the first anniversary of the Physicians Immediate Care Parr Center office. Shane, son of Jason and Colleen Kenna, is the “star” of the nearly 80,000 piece direct mail campaign featuring the benefits of Physicians Immediate Care.

According to Sam Yates, President, Yates & Associates, Public Relations & Marketing, “Shane will be there to sign autographs and share his thoughts on becoming a local celebrity. His parents have received lots of calls from friends, neighbors, and even strangers who have recognized Shane.”

Shane was selected for the campaign because he had the “little boy next door” appearance. “Everyone who has seen the post card has said ‘What a cute kid.’ While at the same time, they can see the adventurous look in his eye that every parent knows too well may lead to a trip to an urgent care center,” added Yates.

“We received fantastic response from the campaign featuring Shane,” said Kenneth Palestrant, M.D., founder of Physicians Immediate Care. “We plan to use Shane in upcoming campaigns whenever the little boy next door is featured,” added Dr. Palestrant.

The direct mail campaign features Shane leaping from a wall attempting to fly like a superhero. “Shane is about to discover he can’t fly” is a phrase on the direct mail piece that every parent and grandparent can understand. While Shane is seen attempting to fly, the stunt was accomplished through digital photography. At no time was the youth in danger. You can see the postcard in the samples of work displayed here on the Yates & Associates web site.

“Future direct mail campaigns will focus attention on a variety of things we all do every day such as cooking, cleaning house, or enjoying outdoor activities,” said Yates. “We have been contacted by quite a few regular, everyday people who want to become a star in those campaigns as well,” he concluded.

Yates & Associates is award-winning, full-service public relations, advertising, and marketing firm headquartered in Jensen Beach, with offices in Miami and Orlando, Florida.

For more information about Yates & Associates, contact Yates & Associates’ Regional Vice President, Dorothy Kamm at (772) 225-1292 or visit their website www.YatesPRO.com